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Events

Best Holi Parties in Udaipur in 2024

As winter fades away and summer starts to peek in, the buzz for Holi in Udaipur is hard to miss! It is euphoric that we are locals of the city of lakes. Holi in Udaipur is celebrated in the best possible manner.

With the city’s rich heritage and scenic beauty, celebrating the festival of colors here is a treat like no other. From the vibrant markets to tranquil shores, every corner of the city is alive with anticipation.

With so many vibrant events lined up, choosing where to celebrate can be a challenge. But worry not! Whether you’re a seasoned local or a first-time visitor, we’ve got you covered. Get ready for an unforgettable Holi experience in the city of lakes! We are sure you are excited. But have you thought where would you celebrate this year?

Do not worry, we have got your back. And if this is your first time in Udaipur, we have some great suggestions to make your first visit memorable as well.

List of Holi Parties in Udaipur

1. RANG-E-UDAIPUR 

Udaipur is gearing up for its highly anticipated Holi party, “Rang-e-Udaipur,” which is scheduled to take place on March 24th, 2024 at the Royal Retreat Udaipur. Hosted by Event Dastaan, this extravaganza promises an unforgettable experience with performances by renowned hip-hop artist – Paradox, and other talented artists such as Rohan Mukati, RIB, and Tales of Tomorrow. Against the majestic backdrop of the “Royal Retreat”, this Holi party guarantees a vibrant celebration filled with music, dance, and colourful revelry.

Address: Hawala, Badi Hawala Rd, Udaipur, Bari

For bookings and queries: 9119769307, 8955056643

2. BOLLYWOOD HOLI PARTY

Join the ultimate Holi celebration at the “Field Club Udaipur” on March 24th, 2024. Hosted by The White Dessert event will be held at the Field Club Udaipur and promises an electrifying atmosphere with an impressive lineup of DJs, including Shivam, Deepali, Ann, Ashmyraah, and D. Prepare to dance non-stop to amazing music, splash around in the rain and foam dance zones, and bask in the festive spirit amidst the picturesque surroundings of the Field Club. Also if you want to have a Pre-Holi Celebration it is happening on 23rd March 2024 at Big Shot Club Udaipur.

Address: Sahelion ki bari, Fatehpura Rd, Udaipur

For bookings and queries: 8928190264, 9660550441

3. GHAT HOLI 

Join the iconic “Ghat Holi” celebration at Gangaur Ghat in Udaipur, a tradition that has been cherished for the past 15 years. With DJ music, vibrant colours, and the serene backdrop of the ghat, this celebration epitomizes the essence of Holi in Udaipur. Come, be a part of this timeless tradition and revel in the joyous spirit of the festival.

Address: Gangaur Ghat, Udaipur

4. HOLIWOOD SEASON 3

Embark on a journey of music, dance, and colours at “Holiwood – Season 3” hosted by The Catalogue on 25th March 2024. Located at “Bamboo Saa Resort and Spa, near Sajjangarh”, this event features performances by I am Felix and other talented DJs, along with rain dance, Holi activities, and more. Immerse yourself in the festive spirit and create memories to last a lifetime.

Address: 1499/1500, Rani Rd, near Sajjangarh Bio Park, Harsh Nagar, Eklavya Colony, Udaipur

For bookings and queries: 7528045834, 8058693780, 7355900009

5. SOUTHLAND’S HOLI

Get ready for a Bollywood-inspired Holi extravaganza at “Southland’s Holi” celebration at “Southland Hotel” on 25th March 2024. With Punjabi dhol beats, delectable food stalls, refreshing drinks, and a plethora of games and activities, this event promises a day filled with laughter, joy, and camaraderie. Mark your calendars for an unforgettable Holi celebration like no other.

Address: Pulla, Bhuwana, Udaipur

For bookings and queries: 6377180110

Summing Up

In India, festivals are all about unity and love. And Udaipur is a versatile place. It is host to tourists from all over the world which makes the festival of colours even more zealous. It is the perfect time to boast about the rich heritage in the form of distinctive occasions.

Holi is indubitably one of the most favourite festivities of people. We look forward to celebrating with our families and friends. So, there is no chance that we will not enjoy Holi in 2024.

This year it is going to be brighter and louder than ever! The enthusiasm of locals and the eagerness of the tourists is what will add to the excitement.

So, which party will you go to this Holi to create another year of colourful memories?

Curated by- Chavi Jain

Categories
People

Dr. Arvinder Singh: Innovations in Healthcare Learning and his Global Mastermind Award

At the Asian Business Conclave in Singapore, Dr. Arvinder Singh, the respected CEO and CMD of Arth Group, was given the “Global Mastermind for Innovative Healthcare Education” award. This is a big step forward for healthcare education. This prestigious award was given to Dr. Singh in honour of his amazing work in changing healthcare education, especially through his groundbreaking work in innovative healthcare education and imparting skills that are not taught in medical colleges. 

Award Ceremony was held in Singapore and esteemed individuals like Dr. Kiran Bedi, India’s first female IPS officer and former governor, and well-known Singaporean parliamentarians were there to present the awards. Their attendance made the event even more important and showed how respected Dr. Singh is in the healthcare field around the world and across cultures. Dr. Singh’s main speech as keynote speaker on “Digital Healthcare and Artificial Intelligence” was one of the best parts of the conference. He described a future in which AI will improve and change healthcare, making a strong case for using these tools to make patient care and medical education better. His education as postgraduate medical doctor,  IIM Gold medalist in management, and law gave him a lot of knowledge in the field. This knowledge gave his presentation more depth and insight, which captivated the global healthcare leaders in the room. 

Dr. Singh has made many important and varied contributions to healthcare teaching outside of the podium. He started the International Medical Board for Business Skills in London and has been a big part of making business skills a part of medical training. People admire this board’s creative approach to teaching healthcare, which focuses on important skills like conversation, negotiation, medical law, clinical cosmetology, and money management. 

Dr. Singh and the Indian Institute of Management Udaipur incubation centre have recently colloborated to make a unique course called “Healthcare Management and Leadership.” This programme shows how much Dr. Singh wants to change the way healthcare education is taught. Through a unique mix of online learning, live classes, and training at IIM Udaipur, it uses a hybrid learning approach. This mix of rigorous academics and real-world industry knowledge, taught by both healthcare professionals and IIM teachers, makes sure that the course is both complete and up-to-date. 

Dr. Singh’s rise to the top of healthcare education is the result of years of hard work, smart planning, and a strong dedication to excellence. He is a unique and important person in the healthcare industry because he combines his medical knowledge with ideas from business and law studies. 

The award at the Asian Business Conclave isn’t just a reward for Dr. Singh’s personal successes; it also marks a change in the way healthcare education is done around the world. By combining business knowledge with medical practice, he saw a way for healthcare workers to better understand how medical practice, business strategy, and legal compliance all work together. This award also shows that medical education needs to be more comprehensive, taking into account how quickly technology is changing and how the needs of healthcare management are changing. This need is met by Dr. Singh’s vision, which trains healthcare professionals not only as medical experts but also as well-rounded leaders who can drive innovation and excellence in the healthcare field.

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Events

Top New Year Parties in Udaipur 2024

Did you miss the rush of adrenaline that comes with crazy, amazing, and most awaited parties? Did you think the unthinkable, that is to plan about celebrating with people during this pandemic?

When the temperature chills down to freeze the night, these New Year parties in Udaipur make the atmosphere hot and happening. If you have, then this New Year, you can act on those thoughts. Glam up yourselves, take out that sparkling personality with the outfit you couldn’t find an occasion for and get ready to party.

We have put down this list of places for your reference, as to where you want to celebrate your New Year’s.

New Year Party in Udaipur on 2023-2024

So, let’s check out some of the Best New Year Parties in Udaipur to Welcome 2024!

Kudrat Camping Festival @ Kudrat, Badi Road

Kudrat Camping Festival offers exhilarating vibes of the New Year like never before! Kudrat is a beautiful, serene villa filled with nature and natural vibes. As the clock strikes midnight, you can immerse in their wild festivities, surrounded by the breathtaking wilderness of Kudrat. With a lineup of multiple performances, electrifying LIVE artists, pulsating DJ sessions, and a spectacular display of crazy fireworks, the night promises to be an unforgettable celebration. Experience the thrill of camping under the starlit sky with cozy camp stays and enjoy the warmth of a campfire. Gaze at the mesmerizing stars during star-gazing sessions, and treat your taste buds to scrumptious food that adds a delicious touch to the celebration.

Entry Details- 

  • Single Stag Entry: Rs.2999/- (Unlimited Food)
  • Couple Entry: Rs.4499/- (Unlimited Food)
  • Couple Entry (with Tent Stay): Rs.5499/- (Camp Stay + Unlimited Food)

Location-  Near Narayan Seva, Badi Road, Udaipur (10 mins Drive from Lake Fatehsagar)

Call For Best Offers on Bookings: +91-9521101511 , +91-9462211193

Book Tickets Online – bit.ly/kudratnewyear

 

Alsigarh Festival @ Alsigarh

The picturesque town of Alsigarh is gearing up for a grand celebration as it prepares to host the much-anticipated Alsigarh Festival on December 31st. Alsigarh is yet another beautiful location situated amidst nature. The town, known for its rich cultural heritage and vibrant community spirit, is set to transform into a hub of festivities as residents and visitors alike come together to bid farewell to the old year and welcome the new one. Happening at Kalashetra, Alsigarh Festival imbibes a unique zeal within everyone who is present at the venue. So, if you are someone looking for a New Year event under the starlit sky, Alsigarh Festival is the best for you for New Year 2023. 

Entry Details-

  • Stag: Rs.2950/-
  • Couple: Rs.5500/-
  • Couple Camp Stay: Rs.7000/-

Location- Kalashetra Studio, Alsigarh

Tickets Link: Click here to book.

For bookings and queries: +91-96494 44664

Twist’s NYE 2024 @ Twist Bar and Lounge 

Experience an unrivaled New Year’s Eve celebration as they gear up for a spectacular event that promises to elevate the festive spirit to unprecedented heights. The anticipation is palpable as attendees prepare for an extravagant feast of flavors and beats, setting the stage for an unforgettable night. The atmosphere is charged with joyous vibes, creating the perfect backdrop for revelry in the company of good friends. This is an opportunity to make memories that will linger long into the coming year. The best thing about Twist’s New Year is that you get two options with same feels. Yes, you can enjoy Twist’s New Year event at two locations, Twist Lounge and Bar and Ashoka Green. Amazing, right? 

Entry Details

  • Male Stag: Rs.2500/-
  • Female Stag: Rs.1500/-
  • Couple: Rs.3500/-

Location–  Twist Bar and Lounge, Connaught Place, Udaipur

For ticketsClick here

For more queries: 8306231050

The Arrival of NYE 2024 @ Dheergarh Palace 

Get ready to bid farewell to the old and welcome the new in style at Dheergarh Palace’s spectacular New Year’s Eve party! If you are someone looking for a New Year Eve in the city lights, Dheergarh Palace could be your go-to destination. Adding a tint of tradition to the NYE2024, Dheergarh Palace in Udaipur, hosts you with amazing food and a traditional performance. As the clock ticks down to midnight, immerse yourself in a night of dazzling lights, infectious laughter, and unforgettable moments. Surrounded by friends and the promise of exciting adventures ahead, step into the New Year with a burst of joy.

Entry Details–

  • Stag Entry: Rs.2500/-
  • Couple: Rs.4000/-
  • Group Entry: 6500/- to 10000/-

Location– D-26 Haridas Ji ki Magri, Trident Rd, Udaipur

For more queries: 8048102339, 7737037669

Grand New Year Celebration @ BB’s Club 

Beyond Bar and Club in Udaipur is regarded as one of the best clubs to enjoy both weekdays and weekends. And, New Year is no different! BB’s Club emerges as the ultimate destination for a sensational New Year’s Eve celebration. Nestled in the heart of the city, the club pulsates with an electric energy that promises an unforgettable night. The stage is set for an extraordinary musical journey with the soul-stirring performances of renowned artists Navjot and the Waqt ka Khel band. Their captivating melodies and energetic beats create an immersive experience, seamlessly blending diverse musical genres. BB’s Club is not just a venue; it’s a haven for those seeking a unique and vibrant atmosphere to bid farewell to the old and welcome the new. So, you can always be ready for an eclectic evening at BB’s Club, New Year or not!

Entry Details–

  • Stag Entry: Rs.3999/-
  • Couple: Rs.6999/-

Location – 28A, Haridas Ji Ki Magri, Shavri Colony, Udaipur

For more queries: 8441999111

Welcome of 2024 @ Mementos by ITC Hotels Ekaaya Udaipur

As we bid adieu to the year gone by and eagerly await the dawn of a promising 2024, Mementos by ITC Hotels Ekaaya Udaipur is thrilled to invite you to an unforgettable New Year’s Eve celebration. If you are looking forward to a New Year amidst the Aravali ranges at a luxurious location, this is your place to be. Countdown with Aravalis, a great start to 2024 is on them. Situated a little away from the hustle and bustle of the city, you can also enjoy a drive with your family, friends, and loved ones.

Location: Raya, Nr, Eklingji, Rajasthan 313324

Contact – 9773318052, 9773318082, 9929922942

Mathara’s NYE 2024 @ Mathara – The Heights

Get ready to ring in the New Year with unparalleled excitement at Mathara NYE 2024! Join us for a sensational celebration featuring the perfect trifecta of entertainment – a dynamic DJ, electrifying live music, and an array of delectable delights with unlimited food. Being the highest rooftop restaurant in Udaipur, it offers and amazing view of the city. As the clock counts down, immerse yourself in the infectious beats, dance the night away, and savor a feast that tantalizes your taste buds. Mathara NYE 2024 promises an unforgettable night of joy and jubilation, creating memories that will last well into the new year. Don’t miss out on the ultimate New Year’s Eve experience – come together with friends and loved ones as we welcome 2024 in style!

Entry Details–

  • Stag Entry: Rs.3500/-
  • Couple: Rs.5500/-

Location– 8 th Floor, Lake City Mall, Durga Nursery Rd, Shakti Nagar, Udaipur

For more queries: 9929230924 / 7689039960/ 9829966924

 

Desro New Year Camping Fest @ Madar Lake

Embrace the magic of the New Year under a celestial canopy and surrounded by awe-inspiring mountain vistas at DESRO ADVENTURES’ exclusive New Year Camping fest! Along with camps and music, you also get to witness the cosy bonfire.  Join us for a unique celebration, where nature meets revelry, promising an unforgettable start to the year ahead. Nestled amidst the tranquility of the mountains, our campsite offers an immersive experience, featuring crackling bonfires, starlit skies, and a sense of camaraderie like never before. Bid farewell to the old and usher in the new in an extraordinary setting, creating memories that will last a lifetime. Let DESRO ADVENTURES be your gateway to an unparalleled New Year celebration!

Entry details:

  • Stag: Rs.2500/-
  • Couple: Rs.4000/-

Location: Madar Lake

To book tickets: Click Here

Contact: +91 8233912909

Underground 2024 @ Southland’s Hotel

Celebrate the dawn of a new year in style at Southland’s Hotel, where we present Udaipur’s Biggest Open Air New Year Party! Immerse yourself in a brilliant fiesta atmosphere featuring mesmerizing LED shows, energetic dance performances, non-stop music, and an atmosphere of total madness. The event promises unforgettable moments with highlights like unlimited servings of delectable veg and non-veg food, three complimentary liquor drinks to kick off the festivities, and a breathtaking fireworks display at midnight. Join their for the NY countdown celebration and indulge in an evening filled with joy, laughter, and a vibrant celebration of new beginnings. 

Entry Details

  • Stag Entry: Rs.2999/-
  • Couple: Rs.5499/-

Location: 14, Southland’s Hotel, Fatehpura, Nathdwara Road, Udaipur

To book tickets: Click here.

Contact – 9636763104, 8302098416

Categories
Events

Udaipur Light Festival 2023: A Day to Remember

The echoes of laughter, the exciting beats, and the vibrant lights have finally settled over Udaipur, leaving behind so many memories that will stay in our hearts forever. Yes, we are talking about the most cherished event of the city of lakes – the Udaipur Light Festival.

ULF 2023 was organised on November 10 at the enchanting Opera Garden and Banquet, transforming the City of Lakes into a mesmerizing playground of music, art, and food. With all of you adding colours to the night, this year was yet another blockbuster.

This year’s hashtag was #ItsForYou, and it cannot be articulated better. Udaipur Light festival has always been about the beauty of our dearest fans, which is you! The vibe you bring and the memories you create here is what we vouch for. You motivate us every year to be back with even better ideas. And this year, we added the tinge of art to ours and yours favourite festival! Let us relive the night in detail.

Our Sponsors & Partners

  1. Gateway International – Title Sponsor
  2. Nexithon Global Services – Associate Sponsor
  3. Richie Rich Fashion – Associate Sponsor
  4. Bharat Music – Sound and Light Partner
  5. Opera Garden & Banquets – Venue Partner
  6. Apsara Tent House – Lighting Partner
  7. Howard Johnson by Wyndham – Hospitality Partner
  8. 50MM Films – Photography Partner
  9. Agni Defender – Fire & Safety Partner
  10. Silver Craft Events – Decor Partner
  11. Khalsa Printers – Printing Partner
  12. Design Your Dream SFX – SFX Partner

Music and Mood

This year, ULF witnessed a musical spree with two stages. A mini stage, Soul ट्यून्स was adorned with all the tuneful artists from Udaipur. It was a rejoicing retreat seeing the artists perform.

The night kicked off with a soothing, heart-squeezing performance by Swaroop Pandey. It was a delight to listen to his voice, serenading the audience with soulful tunes that echoed under the starlit sky.

Sameer Walizada took the spotlight next, weaving a musical tapestry that transcended genres. And we cannot disagree that he literally brought fire on that stage!

And how can we forget the electrifying performance by the DJ Duo – Progressive Brothers, setting the stage for an unforgettable musical journey.

The artists left an indelible mark on the festival, ensuring that the Udaipur Light Festival 2023 will be etched into the memories of music enthusiasts.

Art Illuminated:

The addition of an art showcase added a new dimension to the festival, turning the venue into a living canvas. Talented artists adorned the grounds with their creativity, creating an immersive experience for attendees. The vibrant canvas painting session, became a visual feast, enhancing the festival’s atmosphere with an eclectic blend of colours and forms.

Flea Market Delights:

The flea market was a treasure trove for those seeking unique finds. Attendees explored stalls filled with handcrafted jewelry, quirky accessories, and one-of-a-kind clothing. The market not only added a charming touch to the festival but also provided a platform for local entrepreneurs to showcase their craftsmanship.

Food Journey:

The culinary offerings were a highlight of the evening, with a diverse array of flavors tantalizing taste buds. The festival catered to every palate. The aroma of delicacies wafted through the air, creating a gastronomic paradise for festival-goers.

Post-Festival Glow:

As the night came to a close, the city of Udaipur glowed with the festival’s magic. The memories of the Udaipur Light Festival 2023 lingered in the hearts of those who attended, a testament to the success of the event in uniting people through the celebration of art, music, and culture.

The Udaipur Light Festival 2023 was not just a festival; it was a celebration of life, creativity, and the spirit of Udaipur. Ofcourse, we all deserve applause for curating an event that transcended expectations, leaving a trail of joy and inspiration. As we bid farewell to this year’s festivities, we eagerly anticipate the return of the Udaipur Light Festival in 2024, continuing the tradition of illuminating our lives with joy, colour, and melody.

Categories
People

Knowing the world of SEO with Mr Jagdish Prajapat

Ques 1 – Can you give us a background about yourself, your company and what you’ve been doing?

Hi, I’m Jagdish Prajapat, a well-known SEO expert and global consultant from Udaipur, India. With over a decade of experience in the field, I have worked with various SEO agencies and held numerous roles.

In 2016, I came up with an idea that changed my life. I realized that if I could generate business for my clients by getting their websites ranked, I could do the same for myself. So I created my own website, “Jagdishprajapat.com,” and worked relentlessly on it.

My first goal was to rank my website locally in Udaipur, and I achieved that quickly. Then, I focused on national rankings and within a year, my website ranked first for top search keywords like “SEO Consultant” and “SEO Expert” in India and many other countries. Since then, I have held the number one position on Google and continue to receive numerous leads and business. I have been featured in Zee News, India today Deccan Herald, Vocso, and other online publications.

Currently, my team and I work with 50-60 SEO clients, including some of the largest e-commerce, ed-tech, healthcare, travel, and hyperlocal businesses in India, the USA, the UK, Australia, and New Zealand. Recently, we launched a new SEO company, “Technetizens,” to provide core SEO solutions to clients in India and overseas.

My story proves that hard work and dedication can lead to success. I started from scratch and built a successful career by delivering quality results consistently. If you’re looking to achieve success in your career, my story is sure to inspire you to work harder and reach for the stars.

 

Ques 2 – Since 2016 we have seen so many changes in the digital world, what are some of

the key changes that stood out to you since you started in this industry?

The world of SEO has undergone significant changes over the years. Gone are the days when ranking a website was all about technical optimization, stuffing it with keywords and building a massive amount of backlinks. Today, the ranking algorithms are more complex and require a multifaceted approach to SEO.

In the present, SEO is no longer just about on-page optimization, but it’s also about the site’s speed, user experience, audience retention, and content quality. Additionally, the increasing trend of mobile-first searches, voice search, and AI based content has changed the landscape of SEO.

Quality content is now more important than ever, and it’s crucial to understand how the algorithms are shaping the search engine results pages. The future of SEO will be driven by machine learning and AI search recommendations, which will require taking a holistic approach to SEO.

As SEO evolves, it’s essential to keep up with the latest updates and trends. Focusing on providing quality content, improving user experience, and understanding the algorithms that are shaping the search results will help to keep your website at the top of the rankings. So, it’s time to leave behind old-school techniques and embrace the new SEO paradigm that emphasizes a user-centric approach.

 

Ques 3 What developments have you noticed in the SEO world in the past few years? Have there been any revolutionary shifts according to you and how is the awareness of the same changing?

AI-powered content is one of the most revolutionary developments in the SEO world in recent years. With the help of AI, businesses can create high-quality content that is optimized for search engines and tailored to their target audience. Tools like ChatGPT have made it easier to generate engaging content that sounds like it was written by a human, making people feel that it’s not the end of marketing and technology. However, it’s important to note that while AI can create great content, it cannot optimize your website. For that, you need a human touch. An experienced SEO professional can help you optimize your website to ensure that your content reaches its intended audience and ranks highly on search engines. 

Another development that is gaining importance is EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). weightage in SEO. Google now prioritizes content that is written by experts and authoritative sources, and which is trustworthy. Pages that score high in EEAT are more likely to rank well in search results, as they are deemed to be more trustworthy and valuable to users. Therefore, it is important for website owners to ensure that their content meets these standards to improve their SEO performance.

Google’s recent introduction of BERT (Bidirectional Encoder Representations from Transformers) and Passage Indexing has also had a significant impact on SEO. BERT helps Google to better understand the intent behind search queries, while Passage Indexing allows Google to identify and rank relevant passages within longer pieces of content.

Finally, localization of SEO is another important development. With the increasing use of voice search and mobile-first indexing, businesses need to optimize their websites for local search results. This means creating content that is optimized for local keywords and phrases and building local links and citations.

Overall, the awareness of these developments is changing, and businesses are starting to recognize the importance of a user-centric approach to SEO. By focusing on AI-powered content, EEAT, BERT, and localization, businesses can improve their SEO efforts and attract more visitors to their sites.

 

Ques 4 We have had a chance to come across your website and the case studies seem amazing! What are some of your top achievements and do you mind telling us a bit about them?

As I told you, we are currently doing SEO on 60-70 clients and we always achieved results for almost all the clients. But under the non-disclosure agreement, I cannot tell you the names of the clients, but I can definitely give an overview of their results.

Case study 1: Our first client operates in the SaaS industry and provides performance management solutions for enterprises and large-scale businesses worldwide. Within a year, we achieved remarkable results for this client by increasing their website’s organic traffic by 20 times. When we started working with them, their website had only 1,200 users/month, but we were able to scale it up to 20,000 users/month and counting. Currently, we are working with them in aggressive mode to reach our next milestone of achieving 10x the current organic traffic.

Case study 2 – Our client Winzo is a mobile gaming platform where users can play games and win real money. We provided SEO solutions for their gaming pages, implementing a dynamic strategy and reactive approach to improve their search engine ranking.

Our efforts resulted in a significant increase in their organic traffic, which rose by 20 times, and their search impressions reached millions. Our focus on targeted optimization helped Winzo attract more users, thus boosting their revenue and growth.

Ques 5 – Being at the top of your game, how do you manage a clientele of your scale and do you have a team in place for the same? 

Managing a large-scale clientele in the SEO industry can be challenging, but with the right approach, it can be streamlined. Many business owners view SEO as a mysterious process, which can make them skeptical about investing their money. As an SEO expert, it’s important to understand the client’s needs and educate them on the process to build trust and transparency.

At our agency, we have a team of skilled professionals who specialize in various aspects of SEO, including content creation, technical SEO, and link building. We prioritize team communication to ensure everyone is on the same page. Additionally, we use templates and standard operating procedures (SOPs) to streamline the process and ensure consistency in our services. We believe in creating a transparent process and have a report sample ready to showcase the progress to our clients.

However, there are times when we have to part ways with clients who are not a good fit for our agency. This may be due to poor product or service, lack of trust, or a bad culture fit. Making these tough decisions is necessary to increase margins, decrease churn, and grow our agency.

In conclusion, managing a large clientele in the SEO industry involves building trust, transparency, and a streamlined process. By prioritizing team communication, using templates and SOPs, and making tough decisions when necessary, an SEO agency can provide high-quality services to its clients and achieve growth.

 

Ques 6 : what advice would you give to budding entrepreneurs who are in the field of digital marketing?

For budding entrepreneurs in the field of digital marketing, I would advise them to stay up to date with the latest trends and technologies in the industry. This involves reading industry publications, attending conferences, and networking with other professionals in the field. It’s also essential to understand the importance of building strong relationships with clients and providing high-quality services that meet their needs. This requires excellent communication skills, the ability to listen to and understand clients’ needs, and the willingness to adapt and improve services as necessary.

Another crucial aspect is to have a solid understanding of data analysis and how it can be used to inform marketing strategies. This includes learning how to use tools such as Google Analytics to track website traffic and understand user behavior. It’s also important to stay up to date with developments in artificial intelligence and machine learning, which are increasingly being used in the field of digital marketing.

Finally, I would advise budding entrepreneurs to be patient and persistent in their efforts. Building a successful digital marketing business takes time and requires a lot of hard work and dedication. It’s important to stay focused on long-term goals and to continually learn, adapt, and improve strategies to stay ahead of the competition. With the right mindset, approach, and commitment, budding entrepreneurs can build successful businesses in the dynamic and rapidly evolving field of digital marketing.

 

Ques 6 – So we have definitely talked a lot about the good of the industry. Do you feel there is anything that is a strict red flag and as customers, everyone must be aware of?

Firstly, be cautious of anyone who claims to guarantee rankings in a short period of time. SEO is an ever-evolving industry and Google updates their ranking algorithm every six months. No one can predict what will happen next, and a guaranteed ranking is simply not possible. SEO should be approached as a long-term solution, with a solid execution plan.

Link building is an essential aspect of SEO, but quality should always be prioritized over quantity. Companies that still rely on old age techniques such as directory, bookmarking, and spammy blog comments should be avoided. These links can have a negative impact on your website’s health and trust score in the long run.

Beware of companies that offer the lowest-priced SEO packages. SEO is an extensive and arduous process that requires effort, time, and money. You cannot expect positive results from a cheap SEO company.

Finally, avoid bundled SEO solutions. Many companies sell tiered-system packaging to sell their services, but pre-packaged SEO is not a viable solution to grow your business online. If you don’t select their highest priced package, you may not receive the results you are looking for. In summary, be cautious and prioritize quality when choosing an SEO service provider.

 

Ques 7 – In your opinion how should the SEO expert whether they are an agency or freelancer or in- house, how should they demonstrate the value to their clients or what are some ways that you think they can demonstrate the value?

SEO experts, whether they work for an agency, as a freelancer, or in-house, can demonstrate their value to clients by focusing on delivering results that align with the client’s business goals. This can be achieved by setting clear expectations, regularly communicating progress through reports and meetings, and providing actionable insights to improve website performance. 

Additionally, providing case studies and testimonials from past clients can help demonstrate the expert’s ability to deliver results. Ultimately, demonstrating value to clients requires a strong understanding of the client’s business and goals, as well as the ability to deliver measurable and impactful results through SEO strategies.

 

Ques 8 – What are your plans for the future? Do you wish to expand aggressively and who are your major competitors in the market?

As an SEO consultant, my future plans involve staying updated with the latest industry trends and best practices to provide top-notch services to my clients. I aim to expand my client base gradually by delivering quality work and building a strong reputation. While aggressive expansion may bring short-term gains, it can lead to a compromise in the quality of work and reputation.

In terms of competitors, the SEO industry is highly competitive, and there are many agencies and experts offering similar services. However, I do not view them as competitors but rather as opportunities to learn from their successes and failures. I strive to differentiate myself by providing personalized solutions to my clients based on their unique needs and goals.

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WORLD PRESS FREEDOM DAY: AN IMPORTANT DAY FOR OUR DEMOCRACY

NO PRISON IS BIG ENOUGH TO CONTAIN FREE SPEECH.” -MAZEN DARWISH

May 3, 2023 marks 30 whole years since the United Nations General Assembly signified it as “WORLD PRESS FREEDOM DAY.” The shape of media has changed a lot since its establishment.  A day celebrated to honor the work of journalists and the importance of the press around us.

This year’s theme as per UNESCO – “Shaping a future of rights: freedom of expression as the engine of other human right.”

STARTING FROM ITS ‘ORIGIN’

Whenever journalism has been in danger, it has always been a matter of concern. As without the press, our lives, as we know today, wouldn’t have been the same. Therefore, when after the frequent attacks during The African Civil Wars at the end of 20th century, on a lot of journalists, a similar concern was raised over there.

Therefore, in 1991, a gathering of a group of journalists in Windhoek, the capital of Namibia, was held on encouraging “Independent and Pluralist press”. Leading to the creation of the “Windhoek Declaration” document laying a foundation for access of information as well as voicing of opinions for people everywhere.  A number of 63 people from 38 countries attended this.

Later in the year 1993, The UNESCO approved this idea and the UN General Assembly proclaimed May 3, as the “World Press Freedom Day.”

This day according to UNESCO is “A benchmark for ensuring press freedom around the world.”

WHY IS THIS DAY REMEMBERED AS OF SIGNIFICANCE

“FREEDOM OF THE PRESS, IF IT MEANS ANYTHING AT ALL, MEANS THE FREEDOM TO CRITICIZE AND OPPOSE.” -GEORGE ORWELL

The press, as we know today, is an important form of communication around the world. It’s as important as being considered as the 4th pillar of Democracy. This day is especially celebrated for the existence of press, especially print. As it is said, “The press works for the governed, and not the governors,” this is what connects us from those governing us. Press helps expose the crimes and tell us about the happenings around the world. The world as we know it today, is came to be known as a “Global Village.” Everything connected and known about.

This day is celebrated to increase the need to protect and understand the rights of the journalists, understanding the need for press, and promotion of free media. To serve this as the basic human right. This freedom of Press is really important in this modern day where everything can be bought off by the people of class. We live in a generation which speaks its mind.

So, on this day, each year, it is reminded to respect the journalists that work under extreme conditions to bring out news and all the different branches of press that provides us the whereabouts of the world and keep us connected. It tries to gain your attention to always help fight for the rights of the Press.

CELEBRATIONS ON THIS DAY

According to the UNESCO, from May 1-4, 40 events around The World Freedom Day will be held in the city of New York by the community including, universities, civil society organizations, media freedom networks etc.

WORLD PRESS FREEDOM INDEX: INDIA AND ITS RANKING

Media has spiked off in India with increasing awareness around every day. While our journalists have reached on to some spectacular heights and we have achieved a lot since media originated in our country, this year we see a major strip down from the World Press Freedom Index. With India slipping to rank 161 out of 180 this year. Reporters Without Borders (RSF) an international NGO, self-proclaimed to protect freedom of media, decides the global ranking of press freedom every year.

While we started with a strong quote, ending this year of “World Press Freedom Day”, with another strong quote by MK Gandhi- “Freedom of Press is a precious privilege that no country can forego.”

Respect the press, respect the freedom.

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Festivals

BAISAKHI- THE CELEBRATION OF CULTURE

India, the land of festivals and culture, embraces a lot of celebrations across different cultures as one. Baisakhi or Vaisakhi, is the foremost festival of celebrations for the Sikh community.

Celebrated every year, either on the 13th or 14th of April, Baisakhi marks a lot of accomplishments and new beginnings for the Sikhs as well as other communities as well. Baisakhi symbolizes the Sikh New Year. This is the sign of the start of the harvest season. This day also celebrates the establishment of the ‘KHALSA PANTH’ a community of Sikhs who adhered to the Principles of Sikhism.

So, this year let us read 5 facts about Baisakhi we didn’t know!

1. EMERGENCE OF THE WORD ‘BAISAKHI’

The second month of the Nanakshahi Calendar (Sikh calendar) called ‘BAISAKH’ meaning the harvest for New Year for the Sikh community is where the word ‘Baisakhi’ comes from.

2. BIRTH OF ‘KHALSA PANTH’

Khalsa refers to ‘being pure’. The tenth Guru, Guru Gobind Singh started this tradition of Khalsa to protect and honor innocent followers from religious oppression. It formulated new institutions and replaced the old ‘Guru’ system.’ The Khalsa Sikhs are given the titles of ‘Kaur’ meaning Princess and ‘Singh’ meaning Lion for females and males.

This started when the ninth Guru of the Sikhs and Guru Gobind Singh’s father were killed for not adopting Islam under the reign of Aurangzeb. Later his sons were also executed for doing the same. On April 1966, the Sikhs were asked to gather at Shri Anandpur Sahib by Guru Gobind Singh. And on the edge of a tent-pitched hill, he asked to step- forward someone, who was willing to sacrifice their head. He asked this five times, and every time, came out with a sword full of blood and the heads. They were called the ‘Panj Pyaare’ – Bhai Sahib Singh, Bhai Dharam Singh, Bhai Himmat Singh, Bhai Mohkam Singh, and Bhai Daya Singh.

Guru Gobind Singh prepared ‘Amrit’ consisting of water and sugar in an iron bowl with the recitation of Gurbani to be directed to the ‘Panj Pyaare’ while quoting from the Adi Granth. This marked him as the sixth Khalsa. And he became Guru Gobind Singh from Guru Gobind Rai.

3. ESTABLISHMENT OF THE 5 Ks OF KHALSA

Guru Gobind Singh Ji established the 5Ks of Khalsa which included-
KESH- uncut hair
KANGHA- a wooden comb
KARA- iron/steel bracelet to be worn on the wrist.
KIRPAN- a sword
KACHERA- short breeches.

4. FOUNDATION OF THE ARYA SAMAJ

In 1875 Arya Samaj was founded by Swami Dayanand on the same day as Baisakhi which made this day embracing for the Hindu Community as well.

5. CELEBRATING BAISAKHI


Baisakhi is celebrated in the most fun and colorful way mostly in the Northern State of Punjab.
This celebration is initiated by dipping in lakes and ponds early in the morning, wearing new clothes, and joining the marches that go around the town singing religious songs, called the Nagar Kirtans. This is led by 5 Sikhs carrying their flags, ‘Nishan Sahib’ and the holy book ‘Guru Granth Sahib’.

The Sikhs also follow a tradition known as ‘Awat Pauni’ where the people gather around the wheat grown in winter for harvesting. They perform the traditional dance forms- ‘Bhangra’ and ‘Gidda’. The whole town is lit up with rangolis everywhere depicting their joy and pride towards the culture.

While, Baisakhi is a very important day for the embarkment of a journey for the Sikhs, as we read earlier about how India is the land of many cultures, April 14th is not only special for the Sikhs but a number of other communities as well.

The Hindu Goddess Jwalamukhi is also worshipped in Himachal Pradesh, and Sun God- Surya in Bihar with celebrations outside India as well.

Various New Years such as – Bohag Bihu (Assamese New Year), Poil Boshak (Bengali New Year), and Puthandu (Tamil New Year). It is also believed that thousands of years of Goddess Ganga descended on Earth, and for that reason, this day is extra special as well!

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Festivals

Significance of Gangaur Pooja: Why is it Celebrated?

Gangaur is one of the most important festivals celebrated in Rajasthan in which the goddess Parvati, also known as Gauri, is honoured, and marriage and love are both celebrated. Both married and single women participate enthusiastically in the festivities, create clay statues of Shiva and Parvati, outfit them elegantly, pray to them, observe a daylong fast for marital bliss, and prepare delicious meals for the family. For the Rajasthani people, Goddess Parvati stands for perfection and marital love, so the Gangaur celebration is very significant to them.

The event also celebrates the harvest and the coming of spring. Lord Shiva is represented by Gana, and Lord Shiva and Parvati are represented collectively by Gangaur. According to tradition, Gauri’s intense devotion and meditation helped her win Lord Shiva’s love and favour. Gauri then paid a visit to her parental house during Gangaur to wish her friends a happy marriage.

The entire Gangaur festival is a very colourful event that draws a lot of visitors. Since most people in the areas begin the rituals a day after Holi, it typically lasts for 18 days.

How is the festival rejoiced?

The event caters primarily to females. In order to pray to Maa Gauri for the longevity of their spouse, they get dressed nicely. Unmarried ladies pray to be blessed with the husband of their dreams.

The final day will be used for a large parade. Goddess Gauri idols or images are decorated, and people parade them through towns and communities. To show their dedication, followers join the procession.

Gangaur Celebration in Udaipur:-

Udaipur residents celebrate Gangaur Puja by setting up a boat parade on Lake Pichola. Women, on the other hand, demonstrate their ability to balance by dancing while wearing numerous metal pitchers. Fireworks are also lit off to signal the conclusion of the celebration.

Here are some rituals of Gangaur Puja:-

During the festival, devotees obtain the idols of Shiva and Parvati to venerate. Local artists use clay and wood to create these statues.

The idols are kept in a basket with flowers and grass once they are carried home. Traditional kundas are used to plant the wheat grass seeds (earthen pots). On the last day, this grass is later used in praise. The customary patterns are painted on each and every water pot.

Throughout the celebration, all newlywed women observe a fast for eighteen extended days. In order to demonstrate their devotion and attract a suitable husband, single women also fast and eat only once a day.

Unmarried females wear clay ghudilas (Shiv Parvati idols) on their heads on the seventh day in the evening. Girls carry the idols around while they collect small tokens of gifts and treats. Inside the idols is a burning lamp.

Special worship of Goddess Parvati:-

During Gangaur, Goddess Parvati is also particularly worshipped. The god of Teej, or Tritiya Tithi, is Gauri. For luck, people therefore venerate the goddess Parvati. They provide sixteen various kinds of ornaments. Special offerings of mehndi, kumkum, and turmeric are made to Goddess Parvati. Devotees also provide additional aromatic components in addition to this.

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Festivals

Everything You Need to Know About Sheetala Saptami

Sheetala Saptami is one of the most well-known Hindu festivals. Hindus observe Sheetala Saptami on (saptami) the seventh day of the month of Chaitra during Krishna Paksha which occurs seven days after Holi. This day is celebrated in honour of Goddess Shakti’s feminine power and incarnation, Goddess Sheetala who is believed to be the goddess of smallpox and other infectious diseases. People offer prayers and seek her blessings to avoid contracting diseases like chicken pox and smallpox to safeguard themselves and their families. Different cultures commemorate Sheetala Saptami (also known as Sheetala Satam in some regions and cultures) or Sheetala Ashtami (also known as Basoda in some regions and cultures), depending on whether it occurs seven days after Holi (Saptami) or eight days after Holi (Ashtami). We majorly celebrate Sheetala Saptami in Udaipur.

Significance and History of Sheetala Saptami:

Maa Sheetala, according to myth, is a manifestation of Goddess Parvati, who appeared during the Gods’ sacramental fire rite (Havan). One of the Goddess’s four hands is said to carry a dustpan, and the other is said to hold a broom, some dawning neem leaves, and a water pitcher. She travels in a mule. Although the first two depict cleanliness, the pitcher stresses the importance of clean water for all life on Earth, and neem is known for its therapeutic benefits. During the Havan, a bead of Lord Shiva’s sweat fell to the ground, and a demon known as Jwarasura (literally: Fever-demon) rose from the soil. Jwarasura is revered as the fever-deity who harmed humanity by dispersing illnesses throughout the globe. To beseech the Goddess to protect our families and ourselves from heat-related illnesses, we perform the Sheetala Saptami puja. It is widely believed that Goddess Sheetala aids in the prevention of infectious illnesses like measles, chickenpox, and smallpox.

Rituals of Sheetala Saptami:

– Devotees worship Sheetala Mata on this particular day and give prayers to her.

– Before the sun rises, people get up early and take a cold bath.

– After that, they go to the shrine of Goddess Sheetla to perform various rituals and puja and offer prayers to the deity in order to lead a happy, healthy, and peaceful life.

– The day of Sheetala Saptami is a day when devotees abstain from cooking and only consume food that has already been made the day before. On this specific day, eating hot, freshly baked food is strictly forbidden.

What Is Sheetala Saptami’s Importance?

Sheetala Saptami is an important festival in Hinduism, and holds great significance for devotees. Here are some of the reasons why this festival is considered important:

1. Worship of Goddess Sheetala: The Skanda Purana gives a detailed explanation of the significance of the Sheetala Saptami. According to the texts and Hindu mythology, Goddess Sheetala is an incarnation of Maa Parvati and Goddess Durga. The goddess Sheetala stands for nature’s ability to restore. The deity is worshipped and prayed to for protection against diseases like chicken pox and smallpox by devotees and their offspring on this auspicious day. Sheetala, when used literally, refers to cold or coolness.

2. Purification of the body and surroundings: The event also stresses the value of hygiene and cleanliness. To get rid of any bad karma and stop the spread of illness, people clean their homes and surroundings.

3. Observance of fast: Many devotees observe a fast on Sheetala Saptami to show their devotion and seek the blessings of the goddess. The fast is believed to cleanse the body and purify the mind.

4. Rituals and traditions: The “Kiriya” ritual and the offering of seven different kinds of grains and vegetables to the goddess are two rituals and customs connected to the celebration. These customs are thought to bring prosperity and shield people from illnesses.

5. Social significance: Sheetala Saptami is also an occasion for people to come together and celebrate as a community. People can show their gratitude for their blessings and deepen their bonds with friends and family during the festival.

6. Offering to Brahmins: In some regions, devotees offer food and donations to Brahmins as a part of the Sheetala Saptami celebrations.

A day of no cooking

The devotees refrain from eating any recently cooked food or hot or warm food throughout the day and don’t ignite any stoves in the kitchen.

According to the shastras (ancient principles), simple, non-spicy, cold food stored securely from the day before is advised to be consumed on this day as a digestive system relaxant. chilly is Sheetal. The Sheetala Mata vrat includes “sheetal” (cold, calming) food to soothe the stomach and provide it with simple-to-digest food.

A day before the celebration, people cooks oliya which is considered to be the most important food item and is also offered to goddess sheetala while performing the puja.

Due to the fact that Sheetala Saptami falls at the start of summer, which in many ways signifies the beginning of summer season and the change from spring to summer in a country like India, foods that are high in heat and seasonings only exacerbate bodily conditions and make digestion more challenging. People concur that basic food can be eaten for at least one day as a result and they usually eat food items like oliya, aaloo ki sabzi, panchkuta (ker sangari), puri, bhindi, and amchur.

Sheetala Saptami significance still remains strong today, as people have noticed that the belief also stays true to science.

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महिला की बहू रूपी भूमिका एवं तनाव प्रबंधन: महिला दिवस

अंतर्राष्ट्रीय महिला दिवस धूमधाम से मनाया जा रहा है। महिलाओं को उनके विशेष योगदान के लिए सम्मानित भी किया जा रहा है। इस वर्ष 2023 की थीम “DigitAll- Innovation and Technology for Gender Equality” है। डिजिटल माध्यम से महिलाओं के लिए कार्य करने के कई क्षेत्र खुल गए जो किसी कारणवश घर से बाहर निकलने मैं कठिनाई महसूस करती हैं।

विभिन्न शोधों से यह प्रमाणित हो चुका है कि बुद्धि तथा अन्य विशिष्ट क्षमता के आधार पर पुरुष व महिलाओं में कोई अंतर नहीं होता है। फिर सवाल उठता है कि भारत में ही नहीं पूरे विश्व में महिलाओं को असमानता के व्यवहार का सामना क्यों करना पड़ता है। इंफोसिस की चेयर पर्सन सुधा मूर्ति की घटना का वर्णन करना यहां प्रासंगिक होगा। उन्होंने इंजीनियरिंग की डिग्री प्राप्त करने के पश्चात एक दिन टेल्को का एक विज्ञापन देखा जिसमें इंजीनियर की आवश्यकता थी किंतु केवल पुरुष उम्मीदवार ही अप्लाई कर सकते थे।

सुधा मूर्ति को इस विज्ञापन ने बहुत बेचैन कर दिया और उन्होंने निश्चय किया कि वे जमशेदजी टाटा से इस बारे में बात करेंगी। उन्होंने जमशेदजी जी टाटा को एक पोस्टकार्ड लिखा कि आपके विज्ञापन से मुझे आपत्ति है। आप की चयन प्रक्रिया योग्यता व कौशल के आधार पर होनी चाहिए, न कि जेन्डर के आधार पर। आप जैसे महान व्यक्ति ही यदि देश की आधी आबादी को मौका नहीं देंगे तो देश कैसे आगे बढ़ेगा।

पत्र जमशेदजी तक पहुंचा, सुधा मूर्ति को साक्षात्कार के लिए बुलाया गया और चयन भी हुआ। सुधा मूर्ति ने टेल्को की नौकरी स्वीकार की जबकि उनके पास यूएसए की स्कॉलरशिप हाथ में थी। आज सुधा मूर्ति महिला उत्थान के लिए पर्याप्त सक्रिय भूमिका निभा रही है।


महिला दिवस पर महिला सशक्तिकरण पर बात की जाती है ,महिला तो शक्तिमान है तभी बहुरूपी भूमिकाएं एक साथ निभा लेती हैं। आवश्यकता उसकी इस शक्ति को पहचान व सम्मान दिलाने की है, इतनी भूमिकाएं एक साथ निभाते हुए कई बार तनावग्रस्त भी हो जाती है।

हर महिला को अपने तनाव का प्रबंधन स्वयं ही करना होता है ।कुछ समय स्वयं (मी- टाइम) के लिए अवश्य निकालना चाहिए जिसमें मन को सुकून देने वाली गतिविधियों से स्वयं को तनाव मुक्त कर सके, अपनी पीड़ा, संघर्ष तथा दबी भावनाओं को मित्रों व परिवारजनों के साथ साझा कर सके वरना दमित इच्छाएं व्यक्तित्व पर कुप्रभाव डालती हैं। कुछ समय प्रकृति के साथ बिताने से भी तनाव कम होता है। पालतू पशु तनाव कम करने में अहम भूमिका निभा सकते हैं ।किसी की मदद करने या उपहार देने से भी मन को सुकून मिलता है और तनाव में कमी आती है। इसके अतिरिक्त खेल, संगीत, नृत्य, चित्रकारी, लेखन आदि हॉबी तनाव को कम करने के अच्छे माध्यम हैं।

इस प्रकार महिलाएं आगे बढ़ेंगी तो बाधाएं भी आएंगी, तनाव भी आएंगे एवं उपयुक्त तनाव प्रबंधन की मदद से साहस ,हिम्मत, उल्लास से आगे बढ़ती चली जाएगी। हर महिला को अपनी राह में आने वाली अन्य महिलाओं व मित्रों को भी आगे बढ़ाने के लिए प्रेरित करना है ।इसी तरह श्रृंखला को बढ़ाते चले जाना है तभी समाज में लैंगिक समानता की तस्वीर स्पष्ट दिखाई देने लगेगी। वैसे तो आज हर क्षेत्र में महिलाओं ने अपनी उपस्थिति दर्ज कराई है पर इनकी प्रतिशतता की दृष्टि से यह संख्या अभी भी बहुत अल्प है।

डॉ सुषमा तलेसरा, मनोवैज्ञानिक
सेवानिवृत्त प्राचार्य, विद्या भवन गोविंदराम सेक्सरिया शिक्षक महाविद्यालय, उदयपुर।