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Wooden Street Celebrates Grand Opening of their 100th Store in Udaipur at Urban Square Mall

woodenstreet team

Wooden Street,  India’s leading omnichannel brand for premium furniture and home décor, is delighted to announce the grand opening of its 100th store, a landmark achievement in the brand’s growth story. The 100th store is strategically located in Udaipur, at Rajasthan’s largest mall, Urban Square.

The opening of the 100th store in this city is truly a full circle moment for the brand because it is the place where the company was born in 2015. So, this store stands as a tribute to its roots and continued commitment to providing customers with premium, stylish, and affordable furniture.

This remarkable milestone reinforces Wooden Street’s dedication to bringing high-quality, design-driven furniture to customers across India.

The brand, which operates under a Company Owned Company Operated (COCO) model, now boasts over 100 stores across the country, reinforcing its presence as a dominant player in the Indian furniture industry.

While the majority of its stores are located in metropolitan cities, the company is also expanding its footprint to tier-1 and tier-2 cities to meet the growing demand for premium furniture and home decor.

Commenting on this milestone, Lokendra Ranawat, CEO and Co-Founder of Wooden Street, shared, “We owe this achievement to the unwavering support of our customers, partners, and team. Moving forward, we aim to keep innovating while staying rooted in our core values. The future looks promising, and we’re excited about the new opportunities coming ahead for Wooden Street.”

woodenstreet 100 stores

Future Plans – Onward to New Horizons

Wooden Street’s 100th store is just the beginning of the company’s ambitious expansion plans. The brand aims to establish another 200 stores in the upcoming years, focusing on enhancing customer experience both in-store and online.

Since its inception, the brand has been known for its focus on high-quality and designer furniture. Looking ahead, they have big plans to strengthen their R&D and manufacturing ecosystem, which currently spans over 15 lakh sq ft. This will ensure that customers continue to enjoy innovative designs and exceptional craftsmanship.

Launch of New Campaign – “We’re Closer Than Ever”

To celebrate this occasion, Wooden Street has launched an exciting campaign titled “We’re Closer Than Ever,” which emphasizes the company’s mission of expanding accessibility to premium furniture across India. The campaign is unique in its execution—entirely created using CGI and AI technology.

woddenstreet stores in udaipur

About Wooden Street:

Founded in 2015, the company is backed by leading investors and has recently secured approximately $35 million in funding.

Operating seamlessly across both online and offline channels, the company has 100 experience stores, 20+ warehouses, and a 15 lakh sq ft manufacturing facility spread across India,

Wooden Street has brought 1 million dream homes to life with a wide range of over 30,000 pieces of furniture, including beds, dressing tables, wardrobes, sofa set, sofa cum beds, shoe rack and other home decor and furnishing products.

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Udaipur based Custom Furniture start-up WoodenStreet raises USD 3 Million in Series-A

Udaipur-based online custom furniture platform WoodenStreet has raised USD 3 Million in Series-A funding from IAN Fund and Rajasthan Venture Capital Funds (RVCF). The company plans to utilize this investment in increasing its footprint, both domestically and globally. WoodenStreet operates 25 Experience stores in India and is a leading player in the Online Furniture market. 

Co-founded in 2015 by Lokendra Ranawat, Dinesh Pratap Singh, Virendra Ranawat and Vikas Baheti, WoodenStreet launched as an online platform providing Furniture & Home accessories and has now evolved into an omnichannel network spanning across India with over 25 Experience Stores, robust online service and delivery centres in over 100 cities. Recently, the company ventured into technology-enabled furniture buying experiences, investing in Virtual Reality and 3D visualization, much needed in the Post-COVID era.

WoodenStreet Team

“We are very excited about this new partnership with IAN Fund”, states Lokendra Ranawat, CEO of WoodenStreet. “Along with an unparalleled network and domain expertise, IAN Fund brings with it a new level of mentorship that, we expect, will guide us in working towards a better, larger perspective”, he explains.

Commenting on the investment, Saurabh Srivastava, Co-Founder, IAN, said “The innovation by WoodenStreet to create a tech-enabled furniture buying experience for customers is commendable. It is important for us to look at startup’s who can innovate to sustain in these challenging times. The transition of WoodenStreet is really impressive and we are confident that the team will continue to enhance its products and emerge as a leading player in the domain.” 

Apart from IAN Fund, RVCF is an existing investor for WoodenStreet, having backed the company in 2018 with an investment of USD 1 Million which was channelled into the first wave of nationwide expansion, culminating with 20+ stores within India. 

WoodenStreet Udaipur

Currently, the company expects to close the year at a revenue of INR 100 crore. With the new investment, WoodenStreet expects to emerge as a leading global Home Décor brand, with 50+ Experience Stores across the globe and revenues to the tune of INR 300 crore in the next two years.

The company also believes that such an investment is also a great initiative to give voice to local brands. With an increase in import duties, home-grown brands can utilize such investments in building themselves up and shape a better tomorrow under the ‘Make in India’ umbrella.

About IAN & IAN Fund

Indian Angel Network is India’s first and world’s largest business angel network with close to 500 members across the world. Some of its marquee investee companies include WebEngage, Druva, Box8, Sapience Analytics, WOW Momos, Consure amongst many others. 

The IAN fund, which is INR 375 crore fund, is a uniquely differentiated as seed/early-stage fund which aims to transform India’s entrepreneurial landscape. 

The fund has institutional investors like SIDBI’s Fund of Funds for Startups,  IIFL, Wadhwani Foundation, Yes Bank, Max Group, Gray Matters Capital, Hyundai along with marquee individuals like Kris Gopalakrishnan, Sunil Munjal, Rajan Anandan, Kanwal Rekhi, Vikram Gandhi, Jerry Rao amongst many other.