Ques 1 – Can you give us a background about yourself, your company and what you’ve been doing?
Hi, I’m Jagdish Prajapat, a well-known SEO expert and global consultant from Udaipur, India. With over a decade of experience in the field, I have worked with various SEO agencies and held numerous roles.
In 2016, I came up with an idea that changed my life. I realized that if I could generate business for my clients by getting their websites ranked, I could do the same for myself. So I created my own website, “Jagdishprajapat.com,” and worked relentlessly on it.
My first goal was to rank my website locally in Udaipur, and I achieved that quickly. Then, I focused on national rankings and within a year, my website ranked first for top search keywords like “SEO Consultant” and “SEO Expert” in India and many other countries. Since then, I have held the number one position on Google and continue to receive numerous leads and business. I have been featured in Zee News, India today Deccan Herald, Vocso, and other online publications.
Currently, my team and I work with 50-60 SEO clients, including some of the largest e-commerce, ed-tech, healthcare, travel, and hyperlocal businesses in India, the USA, the UK, Australia, and New Zealand. Recently, we launched a new SEO company, “Technetizens,” to provide core SEO solutions to clients in India and overseas.
My story proves that hard work and dedication can lead to success. I started from scratch and built a successful career by delivering quality results consistently. If you’re looking to achieve success in your career, my story is sure to inspire you to work harder and reach for the stars.
Ques 2 – Since 2016 we have seen so many changes in the digital world, what are some of
the key changes that stood out to you since you started in this industry?
The world of SEO has undergone significant changes over the years. Gone are the days when ranking a website was all about technical optimization, stuffing it with keywords and building a massive amount of backlinks. Today, the ranking algorithms are more complex and require a multifaceted approach to SEO.
In the present, SEO is no longer just about on-page optimization, but it’s also about the site’s speed, user experience, audience retention, and content quality. Additionally, the increasing trend of mobile-first searches, voice search, and AI based content has changed the landscape of SEO.
Quality content is now more important than ever, and it’s crucial to understand how the algorithms are shaping the search engine results pages. The future of SEO will be driven by machine learning and AI search recommendations, which will require taking a holistic approach to SEO.
As SEO evolves, it’s essential to keep up with the latest updates and trends. Focusing on providing quality content, improving user experience, and understanding the algorithms that are shaping the search results will help to keep your website at the top of the rankings. So, it’s time to leave behind old-school techniques and embrace the new SEO paradigm that emphasizes a user-centric approach.
Ques 3 What developments have you noticed in the SEO world in the past few years? Have there been any revolutionary shifts according to you and how is the awareness of the same changing?
AI-powered content is one of the most revolutionary developments in the SEO world in recent years. With the help of AI, businesses can create high-quality content that is optimized for search engines and tailored to their target audience. Tools like ChatGPT have made it easier to generate engaging content that sounds like it was written by a human, making people feel that it’s not the end of marketing and technology. However, it’s important to note that while AI can create great content, it cannot optimize your website. For that, you need a human touch. An experienced SEO professional can help you optimize your website to ensure that your content reaches its intended audience and ranks highly on search engines.
Another development that is gaining importance is EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). weightage in SEO. Google now prioritizes content that is written by experts and authoritative sources, and which is trustworthy. Pages that score high in EEAT are more likely to rank well in search results, as they are deemed to be more trustworthy and valuable to users. Therefore, it is important for website owners to ensure that their content meets these standards to improve their SEO performance.
Google’s recent introduction of BERT (Bidirectional Encoder Representations from Transformers) and Passage Indexing has also had a significant impact on SEO. BERT helps Google to better understand the intent behind search queries, while Passage Indexing allows Google to identify and rank relevant passages within longer pieces of content.
Finally, localization of SEO is another important development. With the increasing use of voice search and mobile-first indexing, businesses need to optimize their websites for local search results. This means creating content that is optimized for local keywords and phrases and building local links and citations.
Overall, the awareness of these developments is changing, and businesses are starting to recognize the importance of a user-centric approach to SEO. By focusing on AI-powered content, EEAT, BERT, and localization, businesses can improve their SEO efforts and attract more visitors to their sites.
Ques 4 We have had a chance to come across your website and the case studies seem amazing! What are some of your top achievements and do you mind telling us a bit about them?
As I told you, we are currently doing SEO on 60-70 clients and we always achieved results for almost all the clients. But under the non-disclosure agreement, I cannot tell you the names of the clients, but I can definitely give an overview of their results.
Case study 1: Our first client operates in the SaaS industry and provides performance management solutions for enterprises and large-scale businesses worldwide. Within a year, we achieved remarkable results for this client by increasing their website’s organic traffic by 20 times. When we started working with them, their website had only 1,200 users/month, but we were able to scale it up to 20,000 users/month and counting. Currently, we are working with them in aggressive mode to reach our next milestone of achieving 10x the current organic traffic.
Case study 2 – Our client Winzo is a mobile gaming platform where users can play games and win real money. We provided SEO solutions for their gaming pages, implementing a dynamic strategy and reactive approach to improve their search engine ranking.
Our efforts resulted in a significant increase in their organic traffic, which rose by 20 times, and their search impressions reached millions. Our focus on targeted optimization helped Winzo attract more users, thus boosting their revenue and growth.
Ques 5 – Being at the top of your game, how do you manage a clientele of your scale and do you have a team in place for the same?
Managing a large-scale clientele in the SEO industry can be challenging, but with the right approach, it can be streamlined. Many business owners view SEO as a mysterious process, which can make them skeptical about investing their money. As an SEO expert, it’s important to understand the client’s needs and educate them on the process to build trust and transparency.
At our agency, we have a team of skilled professionals who specialize in various aspects of SEO, including content creation, technical SEO, and link building. We prioritize team communication to ensure everyone is on the same page. Additionally, we use templates and standard operating procedures (SOPs) to streamline the process and ensure consistency in our services. We believe in creating a transparent process and have a report sample ready to showcase the progress to our clients.
However, there are times when we have to part ways with clients who are not a good fit for our agency. This may be due to poor product or service, lack of trust, or a bad culture fit. Making these tough decisions is necessary to increase margins, decrease churn, and grow our agency.
In conclusion, managing a large clientele in the SEO industry involves building trust, transparency, and a streamlined process. By prioritizing team communication, using templates and SOPs, and making tough decisions when necessary, an SEO agency can provide high-quality services to its clients and achieve growth.
Ques 6 : what advice would you give to budding entrepreneurs who are in the field of digital marketing?
For budding entrepreneurs in the field of digital marketing, I would advise them to stay up to date with the latest trends and technologies in the industry. This involves reading industry publications, attending conferences, and networking with other professionals in the field. It’s also essential to understand the importance of building strong relationships with clients and providing high-quality services that meet their needs. This requires excellent communication skills, the ability to listen to and understand clients’ needs, and the willingness to adapt and improve services as necessary.
Another crucial aspect is to have a solid understanding of data analysis and how it can be used to inform marketing strategies. This includes learning how to use tools such as Google Analytics to track website traffic and understand user behavior. It’s also important to stay up to date with developments in artificial intelligence and machine learning, which are increasingly being used in the field of digital marketing.
Finally, I would advise budding entrepreneurs to be patient and persistent in their efforts. Building a successful digital marketing business takes time and requires a lot of hard work and dedication. It’s important to stay focused on long-term goals and to continually learn, adapt, and improve strategies to stay ahead of the competition. With the right mindset, approach, and commitment, budding entrepreneurs can build successful businesses in the dynamic and rapidly evolving field of digital marketing.
Ques 6 – So we have definitely talked a lot about the good of the industry. Do you feel there is anything that is a strict red flag and as customers, everyone must be aware of?
Firstly, be cautious of anyone who claims to guarantee rankings in a short period of time. SEO is an ever-evolving industry and Google updates their ranking algorithm every six months. No one can predict what will happen next, and a guaranteed ranking is simply not possible. SEO should be approached as a long-term solution, with a solid execution plan.
Link building is an essential aspect of SEO, but quality should always be prioritized over quantity. Companies that still rely on old age techniques such as directory, bookmarking, and spammy blog comments should be avoided. These links can have a negative impact on your website’s health and trust score in the long run.
Beware of companies that offer the lowest-priced SEO packages. SEO is an extensive and arduous process that requires effort, time, and money. You cannot expect positive results from a cheap SEO company.
Finally, avoid bundled SEO solutions. Many companies sell tiered-system packaging to sell their services, but pre-packaged SEO is not a viable solution to grow your business online. If you don’t select their highest priced package, you may not receive the results you are looking for. In summary, be cautious and prioritize quality when choosing an SEO service provider.
Ques 7 – In your opinion how should the SEO expert whether they are an agency or freelancer or in- house, how should they demonstrate the value to their clients or what are some ways that you think they can demonstrate the value?
SEO experts, whether they work for an agency, as a freelancer, or in-house, can demonstrate their value to clients by focusing on delivering results that align with the client’s business goals. This can be achieved by setting clear expectations, regularly communicating progress through reports and meetings, and providing actionable insights to improve website performance.
Additionally, providing case studies and testimonials from past clients can help demonstrate the expert’s ability to deliver results. Ultimately, demonstrating value to clients requires a strong understanding of the client’s business and goals, as well as the ability to deliver measurable and impactful results through SEO strategies.
Ques 8 – What are your plans for the future? Do you wish to expand aggressively and who are your major competitors in the market?
As an SEO consultant, my future plans involve staying updated with the latest industry trends and best practices to provide top-notch services to my clients. I aim to expand my client base gradually by delivering quality work and building a strong reputation. While aggressive expansion may bring short-term gains, it can lead to a compromise in the quality of work and reputation.
In terms of competitors, the SEO industry is highly competitive, and there are many agencies and experts offering similar services. However, I do not view them as competitors but rather as opportunities to learn from their successes and failures. I strive to differentiate myself by providing personalized solutions to my clients based on their unique needs and goals.